A custom menu
A named, themed cocktail list designed to the occasion — your brand, your crowd, the night we're building.
— 01 Pop-ups · Brand nights
Bar Takeovers
We borrow your bar for the night, bring our crew and a custom menu, and put on a show.
Explore takeovers →
— 02 Openings · Bar programs
Bar Consulting
We design, build and train the bar program behind a restaurant — from concept to open doors.
Explore consulting → Service 02 · The WOA House
Brand &
Hospitality Experiences
Two ways we bring the WOA standard beyond our own events — a one-night takeover of your bar, or the program behind a brand-new one.
Give us a bar and one night, and we'll fill the room. Give us a concept and a season, and we'll build one that fills itself.
— The WOA House · NYC & Miami
For one night, your bar becomes ours.
We don't just bring a bar. We bring the show — and run it from behind yours.
A WOA takeover is exactly that: for an evening, your bar is ours. We bring the full team, design a custom menu to the occasion, and turn an ordinary service into an event people talk about.
It's the fastest way to fill a room — built for pop-ups, brand nights, restaurant collaborations and one-off activations. And we don't arrive alone: WOA brings the guests too, a curated guest list that shows up ready to spend the night at your venue.
Our full crew
Bartenders, barbacks and a captain arrive briefed and uniformed. We run the bar end to end so your team can breathe.
The whole show
Energy, music, branded touchpoints, presentation. A takeover isn't a shift — it's a performance that draws a crowd.
[ In Action ] WOA × Style Bender
WOA × Style Bender
Cinco de Mayo · Soho House NYC.
A members-only Cinco de Mayo takeover at Soho House NYC. We took over the house bar for the night — a custom mezcal- and tequila-led menu, a fully branded WOA × Style Bender crew, a DJ holding the floor, and a room that ran from first guest to last call.
The program behind the pour.
Opening a bar, or fixing one? We build the program behind it.
We partner with restaurants, hotels and venues to design — or elevate — their bar from the ground up: the room, the menu, the workflow, the people.
From a single menu refresh to a full pre-opening program, WOA brings the same standard we hold at our own events into your house — and trains your team to keep it there long after we leave.
Bar design — aesthetic & logistical
We design the bar itself — look, layout and workflow. Where the coolers, shelving and stations go, sized and measured to your seat count and floor plan. We design and spec it; your builder builds it.
Menu & cocktail development
A signature list built to your concept and your margins — costed, speced, and designed to lead the room.
Staff training
Technique, speed and hospitality standards. We train your team to run the bar to a WOA standard.
Opening support
Pre-launch buildout, par levels, ordering and soft-open coverage. We're on the floor when it counts.
Beverage direction
Spirit selection, supplier relationships and seasonal refreshes that keep the program current.
Operations & costing
Pour costs, spec sheets and SOPs that hold the standard long after we've left the building.
Engagement formats
The Audit
A focused review of an existing bar — menu, flow, costs and service — with a clear, prioritized action plan.
The Program
End-to-end build of a new or relaunched bar program, from design through a fully trained team.
On Retainer
An ongoing partnership — seasonal menus, continued training, and a beverage team on call.
From first call to open doors.
Discovery call
30 minutes. Whether it's a one-night takeover or a full bar program, we start with the brief.
Proposal & scope
Within two business days — concept direction, scope, timeline and an all-in quote.
Design & build
Menu, staffing and run-of-show for takeovers; design, training and documentation for consulting.
Execution
We run the night — or stand up the program and train your team to own it.
[ FAQ ]
Common questions
Takeovers & consulting.
What exactly is a bar takeover?
For one event — often a single night — WOA takes over an existing bar. We bring our own team, a custom menu, and the guests: a curated WOA guest list that comes out for the night and spends at your venue. The space is the vessel; the experience — and the crowd — is ours. It’s ideal for pop-ups, brand nights and restaurant collaborations.
Do we need our own venue for a takeover?
Either way. We can take over your bar, partner with a venue we both choose, or fold a takeover into a larger event. We coordinate directly with the space on logistics, licensing and timing.
What does a consulting engagement cover?
Anything from a one-time menu refresh to a full pre-opening bar program — menu development, costing, equipment, staff training and launch support. It also covers the bar’s design itself, both aesthetic and logistical: where coolers, shelving and stations should go, sized to your seat count and layout. We design, measure and spec the bar — your contractor handles the physical build.
Will you train our existing staff?
Yes — it’s central to consulting. We train your team on technique, speed and hospitality standards, and leave spec sheets and SOPs so the program holds long after we’ve gone.
How is this different from the mobile bar service?
The mobile bar brings a WOA-built bar to your event. A takeover uses someone else’s bar as the stage; consulting builds a bar program you keep. Different tools — same standard.
— Inquire
Take over a room —
Take over a room —
or build your own.
30-minute discovery call. Tell us whether it's a one-night takeover or a full bar program — we'll send a tailored proposal within two business days.